In our work for Culture a Day Spa we were faced with an age old advertising problem, developing the knowledge with the demographic base that Culture simply existed. There was no competition for them in the high end spa market in Frisco, TX. They had the best services done by the best estheticians and massage therapists. What was needed was simply a basic awareness of that Culture was open and ready to serve.
We did this through a campaign aimed at Hotel concierges and strong word of mouth and outreach programs among Culture’s earliest adopters. In addition we did every bit of local press we could generate and used advanced targeting techniques to make social work for Culture.